NorthCo.
Hit #1 BSR in category, +210% MoM
NorthCo was a top-3 player in their category on Amazon but couldn't break through to #1, and their D2C site was leaking margin.
ACOS was creeping into the 40s on Sponsored Products, listing copy was last updated in 2023, and the D2C site cannibalised conversions instead of complementing Amazon.
- 01
Re-wrote 12 hero listings using competitor + voice-of-customer research.
- 02
Rebuilt Sponsored Brands + Sponsored Products with a defend/attack/expand structure.
- 03
Optimised A+ Content and Brand Story across the storefront.
- 04
Repositioned D2C as the 'subscription + bundle' channel so it stopped competing with Amazon SKUs.
“We finally feel in control of both channels. Onleed thinks about LTV, not just impressions.”
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